Hello World and welcome to the Marketing: Demystified Blog! This blog aims to shed some light on the different areas of marketing, with a slight bias to Online Marketing and in particular, Web Analytics.
So why did I decide to start this blog?…
I recently organised the London May 2008 Web Analytics Wednesday event (WAWs are designed to bring together anyone interested in Web Analytics for an evening of drinks and Networking) in Conjunction with the eMetrics Summit. Due to not having enough time to run a Web Analytics vendor panel during the day, they had changed the evening’s schedule and swapped out Jim Sterne’s (Founder of the Web Analytics Association) presentation to accommodate the eMetrics 2008 vendor panel discussion.
