Last Wednesday (15th Oct) was the 10th UK Web Analytics Wednesday (WAW) run by myself and SCL Analytics, at the Cumberland Hotel in London (fantastic venue courtesy of Coremetrics).
We had another record attendance with over 250 registering for the event and 180+ turning up on the night, making it the biggest non eMetrics WAW event in the world… ever!
So thank you to everyone who made it on the night.
The October 15th 2008 London WAW
Our October event had an A/B and multivariate testing theme to the evening and saw presentations from three perspectives; Vendor, Customer and Consultant.
Our first speaker of the night was Mark Simpson, Managing Director for Maxymiser, who spoke on “Conversion Management – How to Proactively Increase Conversion Rate”. Following Mark was Ewald Hoppen, Web Analyst for Wehkamp.nl who spoke on “Multivariable testing at Wehkamp.nl, the Dutch favourite online retailer”. And the final speaker of the night was Eric T. Peterson, CEO of webanalyticsdemystified.com and founder of Web Analytics Wednesdays who presented his “Ten Tips for Testing Successfully”.
