Background: Hello! My name is Chris Clapham and I am Marketing Manager for SCL and SCL Analytics (SCL Analytics is a brand extension of SCL, specifically for our Web Analytics and PPC Bid Management offerings), based in the UK. I joined SCL in August 2006 after studying Business Studies and Marketing at Nottingham Trent University for four years. In my 3rd year of University I also did a marketing placement for 14 months at 3M UK plc.
During my time at University and my career, I have discovered a lot about marketing and in particular online marketing, but am still learning every day. I have a real passion for Marketing and have had a lot of exposure to Brand Building, Lead Generation, Event Management, Public Relations, Managing Websites, SEM, PPC, SEO, Email Marketing and especially Web Analytics.
Work Responsibilities:
- Manage all the marketing efforts and marketing budgets for Scientific Computers and SCL Analytics.
- Create, manage, track and optimise our online & offline marketing and email campaigns. E.g. I manage the creation and distribution of a quarterly Web Analytics online newsletter for SCL Analytics.
- I regularly use advanced Web Analytics techniques and our tool Affinium NetInsight to analyse and optimise our websites, SEO and PPC campaigns.
- Plan and organise regular events including seminars, workshops, tradeshows and network evenings. I organise the bi-monthly London Web Analytics Wednesday Networking Event.
- Responsible for both our websites, this involves updating and writing new content. I project managed and heavily contributed to the creation of www.sclanalytics.com and the recent website redesign of www.scl.com.
- Manage our PR process. This involves managing the creation of new press releases and case studies and ensuring we get appropriate coverage.
LinkedIn: More about my professional life can be found on my LinkedIn profile: www.linkedin.com/in/chrisclapham
Blog Goals: This blog aims to go some way to demystifying Marketing. I have a passion for marketing and would like to share some of my learnings and experiences as I continue in marketing. I will be perdominately posting about online marketing focusing on areas such as: SEM, SEO, PPC, Affliate, Email Marketing and Web Analytics.
Blog Inspirations: My inspiration for starting this blog came from several different infulences… I decided that this would make a good first blog post: Inspirations Behind the Marketing: Demystified Blog.
Interests: On a personal note, I enjoy seeing friends, films and the cinema, playing 5-a-side football, ocasionally playing Xbox 360, travelling and I am toying with the idea of taking up Scuba Diving and Rock Climbing.
Contact Me: If you wish to get in contact with me, please email me at: chris (at) marketing-demystified (dot) com.
Disclaimer: This is my personal web blog and the views and opinions expressed here are my own and not those of my employer.
Thanks and I hope you enjoy reading this blog as much as I will enjoy writing it.
