Marketing: Demystified Blog

Last Wednesday (15th Oct) was the 10th UK Web Analytics Wednesday (WAW) run by myself and SCL Analytics, at the Cumberland Hotel in London (fantastic venue courtesy of Coremetrics).

We had another record attendance with over 250 registering for the event and 180+ turning up on the night, making it the biggest non eMetrics WAW event in the world… ever!

So thank you to everyone who made it on the night.

The October 15th 2008 London WAW

Our October event had an A/B and multivariate testing theme to the evening and saw presentations from three perspectives; Vendor, Customer and Consultant.

Our first speaker of the night was Mark Simpson, Managing Director for Maxymiser, who spoke on “Conversion Management – How to Proactively Increase Conversion Rate”. Following Mark was Ewald Hoppen, Web Analyst for Wehkamp.nl who spoke on “Multivariable testing at Wehkamp.nl, the Dutch favourite online retailer”. And the final speaker of the night was Eric T. Peterson, CEO of webanalyticsdemystified.com and founder of Web Analytics Wednesdays who presented his  “Ten Tips for Testing Successfully”.

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Last Wednesday night (16th July 2008) saw me and SCL Analytics host our 9th successive bi-monthly London Web Analytics Wednesday event.

Web Analytics Wednesdays (WAW) are a free to attend networking event, that are held globally, traditionally on a Wednesday Night.

Background on the London WAW events

We began them back in march 2007 and have been running them bi-monthly ever since. They have gone from strength to strength and at last count, we have had over 400 web analytics professionals attend a London WAW event at some point, with many returning time and time again.

Testimony to the event’s success is the fact that we have had regular attendees from places as far flung as Sheffield, Edinburgh, Europe and even the USA, with Web Analytics Wednesdays very own Eric T. Peterson kindly agreeing to be our guest presenter at our March 2008 WAW event, presenting on ‘the future of Web Analytics’. Eric helped us pull in our biggest crowd to date, with over 200 people registering to attend and approximately 110 people turning up on the night!

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